Naija Seo—Why Choose a variable keyword ?

Choosing a different keyword apart from a popular keyword that have been colonized is an important online marketing strategy. What do I mean by colonized keyword ? To explain the concept your search console can reveal variable keywords like Market, Marketing, Marketer and Marketed as variable keywords and analyze the density of each keywords.
For example, on Google search a user may search for 'online Market place' which your website may not obtain a favorable ranking because the keyword have been colonized by the leading websites featured by google on the SERP (Search Engine Result Page).
To get featured by the keyword 'online Market place' you have to create variable keywords in your contents like online Market place—online Marketer—online Marketing website—Market place online. 
See also >> 10 keyword formats 
Why using Website or webpage better than site or page? Because Website or Webpage can refer search users to three different keywords individually. What I mean is if these three (3) keywords are featured in a search query it may direct users to you one keyword in your content .
for example if website is your target keyword or focus keyword , 'Website' below is the best kEYWORD  in your content. When people search on google and the query caries your keyword "website" or it even caries web or site differently your site may even get featured. Google also have built in dictionary which enables it to scan and check on content texts and recognize them as quality materials, variant or synonymous  . For example, if you type WEBCLICK  NIGERIA on google search it may suggest WEB CLICK NIGERIA and may even display results for web click nigeria .

  • Website ➡ Website
  • Web ➡ Website
  • Site ➡ Website
Webpage can also link to the keword above because google in-built dictionary can render synonymous keywords to link together
  • Webpage ➡ Webpage
  • Web ➡ Webpage
  • Page ➡ Webpage

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