Choosing a different keyword apart from a popular keyword that have been colonized is an important online marketing strategy. What do I mean by colonized keyword ? To explain the concept your search console can reveal variable keywords like Market, Marketing, Marketer and Marketed as variable keywords and analyze the density of each keywords. For example, on Google search a user may search for ' online Market place' which your website may not obtain a favorable ranking because the keyword have been colonized by the leading websites featured by google on the SERP (Search Engine Result Page). To get featured by the keyword ' online Market place ' you have to create variable keywords in your contents like online Market place — online Marketer —online Marketing website— Market place online. See also >> 10 keyword formats Why using Website or webpage better than site or page? Because Website or Webpage can refer search users to three different ke...